Following the Fun Theory work from DDB Stockholm, Volkswagen has turned to Facebook to launch its new Polo GTI.
Combining real-world guerrilla spots creating viral buzz, with Facebook's community and apps elements, the new Fast Lane campaign from DDB Stockholm bears the slogan 'Driven By Fun'. Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE – Driven by fun.

The clip has picked up over 700,000 views via YouTube in ten days.

Back at the Volkswagen International Facebook page, a Fast Wall application available through the campaign page enables users to select preferred friends, with their updates pushed to the top of user's news feed.